One of the City’s most well-known families is passionate about Dubbo ‘as a great City to live in, grow a family and build a business.’

The Stevensons - Bill, Carol, Robert, Wendy, John and Kelly – are an integral part of Dubbo’s business tradition, with their baking history spanning four generations.

Whilst their grandfather - Aussie Stevenson - became a baker, delivering fresh-baked goods to Dubbo residents by horse and cart in 1918, today the Stevenson’s own and operate two Gold Rhino award-winning family businesses: Village Bakery Café (established in 1982) and the wholesale entity Earlyrise Baking Co (established in 2001).
Employing 92 staff at the Earlyrise site in Mountbatten Drive, the Stevenson family own and operate the business, while Bill, Robert and John are the directors and form the Executive Management team with Mark Stanford.

Earlyrise services customers within a 500km radius of Dubbo - supplying a variety of freshly baked goods daily to their customers in Regional NSW.

The company also services the east coast of NSW and Queensland to Cape York and south to Perisher Valley including the snowfields via a distributor network.

The Stevenson’s passionately believe in Dubbo is a City to live, explore, grow and play.
“Our City is full of great people, businesses and lifestyle advantages. Our family loves it, and four generations proves it,’’ Mr Bill Stevenson said.

“Being a long-term business in the City, we enjoy relationships with the community and many businesses built over many years of trust and support.

“Dubbo’s central location allows our business to service a wide area throughout the State as well as interstate.’’

The Stevensons also attribute having an environment of “one team’’ with the end goal of creating excellent products and service to the ongoing success of Earlyrise Baking Co.

“We really enjoy the support of our local communities, being able to employ many locally talented people and assist in building their careers and lifestyles, and being part of a family tradition that spans four generations of baking history in this local area,’’ Mr Stevenson said.

If the Stevensons have learned one thing in their many years in business, it is make business decisions as soon as possible. “And always look out the front windscreen; don’t look out the back or you will get dust in your eyes!’’

After winning the City’s coveted Gold Rhino in 2013, the Earlyrise Baking Co team took time to reflect on where they had come from and to tell the story of their journey to get to what the company looks like today.

“We looked harder at where we want to be as far as servicing our current loyal customers and reaching out to more customers both locally and further afield to showcase and distribute the product and services for which we won a Rhino Award,’’ Mr Stevenson said.

“Winning the Gold Rhino in 2013 and the NSW Business Chamber Employer of Choice in 2014 definitely gave our workplace a sense of achievement and pride, an appreciation of what we have achieved and the people who make this happen every day at every level.’’
Mr Stevenson praised Dubbo’s vibrant business community.

“I believe a strong and vibrant local business community fosters good networking and strategic thinking and discussion, which creates a platform of advice and experience to business owners willing to listen that can in turn help them improve their business performance and skills,’’ he said.

An experienced and well-respected businessman, Mr Stevenson passes on the following valuable advice to those in business:

“As business owners you should continually develop your business through excellence in products, service and training by continually improving workplace safety, development and recognition of your team, driving a workplace culture of open and transparent communication and having a real passion for your industry,’’ he said.

“Have a strong family unit that supports you and works beside you to continue to grow the business and share in your successes.

“Openly share your success with your team and acknowledge that they are the driving force behind the provision of an outstanding product or service to your customers.’’

Mr Stevenson said undertaking a detailed financial analysis before making large business decisions was extremely important.

“Continue to invest in and grow the business and its people. Put aces in their places!’’ he said. 

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