Feedback

City Development Partnership Program 2016/2017

Home > City Development Partnership Program 2016/2017


Gain greater market penetration and reach new audiences by investing in one cost-effective package.

The City Development Partnership Program provides opportunities for local businesses to collaborate in and leverage from City-wide marketing campaigns and activities that target the visitor, new resident and events markets. The integrated approach to industry promotion allows businesses to reach consumers through a diverse range of channels for an affordable package that offers extensive value for money.

Download the prospectus to read more about the benefits of becoming a member of the City Development Partnership Program.

Partnership opportunities are now closed.    Businesses will be invited to join the 2018/2019 City Development Partnership Program in late 2017.   


Dubbo + Great Western Plains Visitor Guide


Tap into, or increase market share of, the $209M injected annually by visitors to the City.

Aspires visitation to the City, promoting the breadth of visitor experiences available in Dubbo and the region, supported by businesses wanting to promote goods and services to the visitor market.

OPPORTUNITY FOR motels, attractions, restaurants, retailers

DISTRIBUTION 130,000 copies over 18-months


 
View the current 
Visitor Guide 

Reminder to those whose membership has been confirmed 

 
Key timelines  Hints & tips 

Bookings close 11 March

Material deadline 18 March

Ad approval 8 April

Payment deadline 30 April

Guide in market July 2016 
  • Keep copy to a minimum, remember less is more – your images should do most of the talking
  • Make your message about the experience – focus on your best selling points and distinguishing characteristics
  • Tailor your message to Dubbo’s key target markets: families on self-drive holidays and empty nesters travelling our region 

 
   

New Residents Guide


Make a connection with a new resident and develop that relationship into a long-term client/customer

Provides information on key services and amenities in the City supported by businesses wanting to promote goods and services to the new resident market. 

OPPORTUNITY FOR professional services, trades, financial institutions, hair and beauty industry

DISTRIBUTION targeted distribution including new resident touch points (real estate agents, medical practitioners and events held to welcome new residents) 

 
Reminder to those whose membership has been confirmed 
 
 
Key timelines
Hints & tips 

Bookings close 11 March

Material deadline 22 April

Payment deadline 30 April

Ad approval 27 May

Guide in market August 2016
  • Keep copy to a minimum, remember less is more – your images should do most of the talking
  • Make your message about the experience – focus on your best selling points and distinguishing characteristics
  • Tailor your message to Dubbo’s new resident markets 

   

Events Guide 

Promote your business to the events industry and be a part of the City’s pitch for conferences, sporting events and festivals.

Promotes Dubbo as a destination for conferences, sporting events and festivals supported by the City’s event industry supply chain.

OPPORTUNITY FOR venues, caterers, hire companies, professional conference organisers, transport companies

DISTRIBUTION placed in the hands of event organisers and included in the City’s event attraction initiatives 



View the current Events Guide 


 
Key timelines  Hints & tips 

Bookings close 11 March

Material deadline 22 April

Payment deadline 30 April

Ad approval 27 May

Guide in market August 2016 
  • Keep copy to a minimum, remember less is more – your images should do most of the talking
  • Make your message about the experience – focus on your best selling points and distinguishing characteristics
  • Tailor your message to event organisers


For more information

If you have any questions, please do not hesitate to contact: 

Lana Willetts
(02) 6801 4122
lana.willetts@dubbo.nsw.gov.au