6 month progress report

Dubbo City Council adopted the City Image Marketing Strategy 6 month progress report on Monday 29 June 2010. 

The report included:

•     City Image marketing progress report:  January  - July 2010
•     Examples of City marketing activities:   January - July 2010
•     City Image 18 month Action Plan:  January 2010 - June 2011 (highlights completed and planned activities )

>> More information - City Image Program

Note: In future when campaigns/initiatives that are communicated to industry they will include a reference back to the Strategy, enabling stakeholders to see the alignment of the Activity to the agreed strategy and action plan.

Next 6 months – opportunities to be involved

The City Image 18 month Action Plan lists activities undertaken, and activities planned to July 2011. Red highlights on the left column highlight collaborative opportunities (i.e. campaigns seeking industry support). 

In the next 6 months cooperative campaigns are:

What  When       How much
Event Support Program     2010 NSW Regional Band Festival - 13-14 Aug No charge:  offer to be provided by industry
Event Support Progam       Annual Jazz Festival - 13-15 Aug    No charge:  offer to be provided by industry
Event Support Program        2010 Year of Women in Local Government - 20 Oct No charge:  offer to be provided by industry
Evocities Campaign   TBA In-kind offers local launch
Street Banner Campaign  August / September 2010 Est. $500
Lovin Dubbo Festival  October 2010 Various sponsorship and in-kind opportunities

NB:  no retail component due to the Discover Dubbo campaign being in the market at the same time
School Group Tour Campaign (in partnership with members of Central NSW Tourism) November (TBC)
Depending on outcome of funding application to Tourism NSW
Est.  $250-$500
                                                    

>> View 18 month Action Plan




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