Taronga’s highly successful Wild! Rhino Trail concluded recently with the auction of 45 rhino sculptures and $460,000 raised to assist programs aimed at conserving endangered rhino species. The striking and colourful sculptures, which captured the attention and interest of passersby at iconic locations such as Darling Harbour, Pitt Street Mall, Opera House, Luna Park and St Mary’s Cathedral, will no longer be on offer to residents and visitors to Sydney.
The campaign launched at the Sydney Caravan and Camping Show (April 26 – May 5) which saw an impressive 75,549 people through the gates!
Visitor spend and increase length of stay in each participating LGA is encouraged through special offers exclusive to travellers of The Rhino Adventure. Visitors can access these special offers by scanning a QR code at each of the sculptures and unlocking digital vouchers for the City they are visiting.
Dubbo City Council invited local industry to partner in the campaign, securing three (3) local accommodation partners – Matilda Motor Inn, Quality Inn Dubbo and Outback Cellar- and three (3) visitor attraction partners – Taronga Western Plains Zoo, Western Plains Cultural Centre and Old Dubbo Gaol – each partner has provided special offers for the campaign.