From 1 April taking a family holiday in Dubbo and the region will be promoted to the Sydney market via a $100,000 paid media program targeting families across regional NSW and Sydney. The program includes a suite of digital media placements including digital banner ads, a targeted eDM program as well as search engine marketing.
The campaign, valued at over $200,000 partners Destination NSW, Inland NSW, National Parks, Taronga Western Plains Zoo and Old Dubbo Gaol, along with the LGA's of Dubbo, Bathurst, Orange, Parkes and Cowra, showcasing experiences in Dubbo and the region. Great big adventure offerings include the Wild! Rhino Trail, trekking the Warrumbungles and experiencing Dubbo's key attractions.
The campaign is also supported by four local accommodation operators providing a tactical offer to help trigger conversion and measure outcomes of the campaign. The exclusive Dubbo accommodation partners are Big 4 Dubbo, Dubbo City Holiday Park, Macquarie Inn and Comfort Inn Dubbo City. Each have invested in the campaign and will provide a special offer as an extra incentive for families to visit the City.
For more information contact: firstname.lastname@example.org