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Visitor Campaign

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Interest continues to strongly increase in the $60,000 Visitor Campaign with the launch of a television campaign promoting Dubbo hitting screens on Sunday 25th August. The campaign is collaboratively funded by nine local businesses, Destination NSW and Inland NSW Tourism under the Regional Tourism Partnership Program.

Targeted towards travellers with children, the suite of four 30-second advertisements promotes Dubbo’s visitor experience to the Hunter, Illawarra, Central-West and New England regions. Airing throughout the month of September the advertisements encourage viewers to travel to Dubbo this spring and take advantage of almost 20 special offers.

To view the suite of four television advertisements:

Watch Visit Dubbo This Spring - One
Watch Visit Dubbo This Spring - Two
Watch Visit Dubbo This Spring - Three
Watch Visit Dubbo This Spring - Four


The television campaign is strongly supported by online activity through Prime7, the dubbo.com.au website, Google Adwords and Facebook Advertising along with additional social media activity.

The collaborative approach to promoting the campaign has resulted in over 3,650 visits to date on the special offers page of dubbo.com.au, with over 81 referrals from the Dubbo Visitors Information Centre to the Visitor Campaign and over 230 Dubbo information packs sent out to potential visitors.

Dubbo City Council would like to thank Inland NSW Tourism, Destination NSW, Taronga Western Plains Zoo, Old Dubbo Gaol, Western Cultural Centre, Big 4 Dubbo Parklands, Cattleman's Country Motor Inn, Dubbo RSL Motel, Club Dubbo, Sticks and Stones and the Dubbo Visitors Information Centre for their support.