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Christmas School Holiday Campaigns

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Dubbo City Council's City Promotions and Events team are currently offering an opportunity for industry to partner with Council on two seperate promotional campaigns to launch during the Christmas school holiday period.

Visiting Friends and Relatives Campaign

City Promotions and Events are currently developing a promotional campaign to target the 26.5% of visitors who travel to Dubbo primarily to spend time with their friends and relatives who live in the City. Pre-promotion will begin in mid November with the campaign launching in the Christmas school holiday period.

The Visiting Friends and Relatives Campaign (VFR) will utilise the City's residents encouraging them to become ambassadors for the City and play host to their visiting friends and relatives through the use of a social media photo competition.

A key component of the competition will require entrants to visit tourist attractions Council has partnered with.

Dubbo Attraction Packages

The City Promotions and Events team are also working to develop the first Dubbo attraction packages to be launched in the Christmas school holiday period. The packages meet strong industry desire and meet an increasing market need with a growing number of travellers choosing to prepurchase attraction packages online in order to plan their holiday, manage cost and create ease of experience.

Ultimately the Dubbo Attraction Packages aim to lengthen visitation, increase visitor spend and generate increased awareness of the City's varied tourism offerings.

Industry Participation

Industry participation for both campaigns is a one-off fee of $1,200 excludes GST. Expressions of interest and enquiries should be directed to:

Aimee Croxon
City Promotions and Website Coordinator
Dubbo City Council
P (02) 6801 4458

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