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City Brand Guidelines

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The guidelines

The brand is used across all generic city marketing promotion including online, new resident packs, investment and event packs, City signage and City merchandise. Having a strong City brand and ensuring its application is used correctly, is critical to ensuring our future City marketing efforts are efficient, consistent and effective.

City brand guidelines City brand guidelines (1916 KB)

Dubbo’s City brand has three key elements: 

  1. The D smile, 
  2. The slogan ‘time to’, and 
  3. The pop art design.

Requesting use of the Dubbo City brand

Dubbo’s new brand has been created to promote the City, and was designed to be used by all sectors of the community - including local businesses and community groups.

The brand can support a businesses-targeted advertising buy, promoting the broader benefits of Dubbo. Any local businesses or community groups wanting to use the brand should complete a Request to use the Dubbo City Brandmark form.

Request to use the Dubbo City brandmark Request to use the Dubbo City brandmark (342 KB)

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