Time to understand how

This document details the ‘plan of attack’ for the City Promotions Program. It includes high-level outcome areas, objectives and associated strategies. It also includes measurement targets for each outcome area.

Dubbo City Council marketing strategy - how? Dubbo City Council marketing strategy - how? (211 KB)

Time understand what

A detailed 18-month action plan of committed projects for the City Promotions Program to deliver. The plan prioritises projects and identifies potential funding streams. The action plan is reviewed by Dubbo City Council annually.

Dubbo City Council marketing strategy - what? Dubbo City Council marketing strategy - what? (150 KB)

Time understand why

This document provides background to the Strategy development and includes market research, information on key markets and identifies areas of opportunity for the City Image Program.

Dubbo City Council marketing strategy - why? Dubbo City Council marketing strategy - why? (535 KB)